December sales led by Takara lab grown yellow diamonds and Asha diamond simulant stud earrings
REDMOND, Wash., Jan. 14 /PRNewswire/ -- BetterThanDiamond.com (http://betterthandiamond.com) today announced holiday sales revenue for December surged 57% versus December of the prior year. Sales growth was driven by increased demand for the companies Asha diamond simulant stud earrings, and sales of its Takara lab grown yellow diamonds. December's results continued the trend of accelerating double-digit sales growth for the companies lead product, the Asha(R) Diamond Simulant.
"We closed out a record holiday sales period, led by demand for our Asha diamond simulant stud earrings and our Takara lab grown yellow diamonds," said Less Wright, president of BetterThanDiamond.com. "In order to handle the order volume, we turned off all advertising, and our staff worked through the weekends to keep up with orders for our Asha stud earrings during this holiday season. Further, our inventory of our larger Takara lab grown yellow diamonds on our TakaraDiamonds.com website (http://takaradiamonds.com/) was completely sold out with a waiting list. As a result, we are doubling our yellow diamond production for 2008, as well as tripling our prestocked inventory of stud earrings to better handle the growing demand."
Wright attributed the companies continued growth due to the fact that more customers had become aware that modern technology now means true diamond beauty is not just restricted to mined natural diamonds any longer. BetterThanDiamond.com's amorphous diamond infusion treatment on their Asha diamond simulant product allows customers to enjoy the diamond equivalent of cultured pearls, and their Takara lab grown yellow diamonds offer stunning, real canary yellow diamonds at a significant discount to their mined yellow diamond equivalent.
BetterThanDiamond.com (http://betterthandiamond.com/), and its subsidiary, http://takaradiamonds.com/, is a leading manufacturer of lab grown diamonds and diamond simulants, with customers in over 30 countries.