OK... since you asked...

I think you need a lot more photographs of hand shots, or at least finger shots. Those super close ups are pretty, but they give me absolutely no indication about how it "looks" to the average Joe who sees it on my hand.
I'd also include a photo like the one that a member did where she placed many Asha's on her hand from largest to smallest. THAT is the most excellent size reference photo I'd ever seen and it's awesome to see the sizes on the hand and in relation to eachother all at the same time.
Many folks may not know what size they think they like. Seeing a photo like that might answer thier "what would that size look like on me" question right up front and give them the confidence to place the order.
AND..

I'd also include many ring pictures. Like a "Gallery" of pieces made. Different sizes, different settings, different gold colors. Various versions of the same ring.
Eye Candy & Glamour shots are some of the best marketing ya know! What happens when someone here gets a new sparklie and they post pics? Oh's and Ah's all around, and "Oh I want that too" can be heard throughout the land! LOL Those people knew about what was possible all along, but eye candy is a great motivator!