You should all become fans of DNL on facebook (http://www.facebook.com/planetdnl) and check out the recent posts between myself and DNL. I recently posted all the great information I have learned on this wonderful site and I am just waiting for DNL to take my posts down. Not sure if this link will work, but this was the original post: http://www.facebook.com/planetdnl/posts/208706309154501?notif_t=feed_comment

Now that I read that it sounds like I'm advertising for them, so I'll give you guys some background info!
On April 12th I said the following:
"Hi! Someone told me that your rings are just cubic zirconia.. is this true??!!"

A man named Kyle from DNL responded:
"Absolutely not! Unfortunately some people are spreading false information about us. You can learn about how we're different from CZ here: http://www.diamondnexuslabs.com/compare_to_cz.php If you have any questions after you read it, just let me know! Thanks, Kyle"

And it basically all went down hill from there. This was the next set of questions from me-

Me- "So, do you guys (DNL) have a lab or something where you make your stones? I mean, they are synthetic diamonds, right?"

Diamond Nexus Labs- Hi Aly - Yes, we do have several labs throughout the nation and world. We do offer synthetic diamonds but the majority of what we offer is our diamond simulants. Synthetic diamonds are optically, physically and chemically the same as a mined diamond, they're just man-made. Our simulants are also optically and physically the same, they just simply have different chemistry. Since no one in the world can make clear synthetic diamonds over a half carat, we focus our efforts on our diamond simulants. Does that make sense?

After that exchange I basically gave up and called them out, citing the independent lab reports, so I'm looking forward to what they will say next

Wow, fast response from them after citing the lab reports-

Diamond wrote: "Hey Aly - Yes, we do indeed have labs, our main one in Austin, TX. In fact, I believe our film department is heading down there shortly to film the entire stone creation process. We've wanted to capture this for a long time but time just wouldn't allow it. However, the video of the lab in Texas will be on our new site, hopefully at launch. The stones in those reports are not DNL stones. We have a patent-pending compound that would show-up in any real reports. I've sent real reports to Heidi and will be happy to send them to you too. We walk a fine line with what information to publish because we want to be as transparent as possible, without sharing proprietary information. I see that you're in the Milwaukee area so if you ever want to visit our headquarters and ask questions face-to-face, please feel free!"

Wow... maybe I'll take him up on that offer. Maybe him and I can go to a lab together

You know, they said this exact same kind of stuff years ago...about how when their new website launched they would have independent grading reports from 3 different labs, blah blah. That was 2008...its now 2011.

Instead of simply providing an independent grading report, they always want you to come in, call them, etc. to 'answer any questions'.....

Further, the item tested is their stone - thats why we hired IPCyberCrime to do the purchase...they follow the stringent procedures necessary to enter the test results as legal evidence in court. So no wiggle room on that one.

And the statement that their simulants are the same 'physically and optically' as diamonds is pure 100% BS.

Let me give you a basic tutorial on solid state chemistry:

The properties of any material stem from two simple things:
1 - Its atomic composition (what atoms it is made of)
2 - Atomic configuration (how those atoms are bonded)

Now, diamond is the way it is b/c it is very tightly packed and very small atoms. Thus, you cannot take their 10 elements they claim, including Ga and S which in fact don't even bond together by themselves, and magically make them have the same material properties as a densely packed, ultra-small atomic lattice.

Do this - they keep claiming to have a patent pending...what is their USPTO application number? You can't claim patent pending without one..

I personally emailed their lawyer in Sept 2010 and asked for it..no response.

Best regards
Less

I guess they took it down...when I click it just says 'Content Unavailable'.

What a surprise...

Less

Less, I will definitely ask them about the patent when I go to visit. Apparently I am going to meet the CEO, so I'm pretty excited. I'm trying to build an 'arsenal' of information to bring along with me. Anything you can think of besides the lab reports on here?
Also, the post is still up, but as a filtering method you have to become their friend to see posts! DNL has a main facebook page - http://www.facebook.com/DiamondNexus and this girl got pretty bent out of shape about my post. She really made her self look foolish, though. I'm been very civil throughout the entire thing, so we'll see what transpires from this meeting.
If anyone wants in on the drama, or would like to back me up, feel free (http://www.facebook.com/planetdnl)!!!

I am guessing that you have your own reasons for going to a meeting. I am just curious as to what you are trying to prove. I can say I am thankful I found this site and was lucky that I did not spend my money with DNL. I guess my point is that many folks look for an alternative to a GD and end up with a DNL ring or a Signity a Diamonique etc. I personally spent a couple of hundred dollars on a Ziamond a few years back and it screamed fake. Sorry, I am not trying to be antagonistic in my post but if you think for one moment that you will get behind closed doors with the CEO of DNL and he or she will admit that they are selling plain Jane cz's , which is not likely. Do you think they will close up shop? I am glad I am informed but I just don't understand what you trying to achieve. Good luck to you though. I wish you the best.

I agree with Colleen, what does meeting with the CEO prove about their stones? Nothing....wouldn't it be a lot more definitive to simply send their stone to EAG or any similar top notch materials lab and prove their wonder material? Oh right, we already hired IPCyberCrime to purchase and do that for them...and it came out as plain CZ so guess thats not a viable option...better to invite you to meet with the CEO

I think you should be aware of Gary LaCourts background - he's done time in Fed prison:
CEO's background

And more background was posted here:
DNL origins

But if you want to try some questions:
1 - They claim patent pending...what is their USPTO patent number? And why do they not publish it?

2 - They constantly advertise "flawless synthetic diamonds"..yet their product by their own admission is not diamond...how does that not violate advertising ethics?



3 - Why do former employees consistently say their product is simply CZ?



And if they claim it has all the properties of diamond...

why are they not selling this cheap new wonder material for industrial use...and why do people keep posting about their stones repeatedly scratching?





You know what happens when you invent a new material that has similar properties to diamond? You get a lot of press, like this:
UCLA scientists invent new superhard material

And guess what, its hard but not optically clear....where is their press coverage for this new wonder material they claim?


Best regards
Less

Hey guys, that is a TOTALLY legit point, and I know that me going is not going to actually prove anything real, but it's mostly for my own knowledge, and really to maybe ruffle their feathers a little tiny bit? AND, how often to you get to meet the CEO of a major company? Well, I guess I don't very often.

Truthfully, of course they aren't going to close up shop, and I know that, but I'm just going to test them a little bit. You know, maybe they will 'wow' me and I will change my mind about them, and I am open to that too.

I'm really just looking forward to meeting them and seeing their set-up, maybe comparing my asha to their comparable product!I'd love to hear what they have to say about it. I guess we'll see!

Why don't you just bring a moissanite with you (loose) and then ask to test one of their 'just like diamond' stones and try to scratch it?

You can't scratch diamond with moissanite, nor any of the near diamond materials...so they should be totally fine with letting you do that right?

And there you go - no more talking, explaining, etc. Just prove it right there.

Best regards
Less