I have been following this thread, and it pains me to see the Asha photos where they look bad. I had two V4 Asha stones (just sold them on the Bistro) and they were very realistic, drew in a lot of attention when worn, and they looked great... Very glossy, almost wet, and the facets were very sharp and defined, which is a characteristic some CZ stones don't have and that is a turn off for me.
I have not seen the newer Asha EC versions, since I had these, but I also have seen the windmills vs. no windmills, and I wouldn't buy a windmilled EC stone, unless I wanted a Krupp, which I didn't like. I have an Angel Cut stone from Wink, and while the stone is gorgeous, I just don't like dang windmills! I will buy unwindmilled EC stones. And believe me, I obsess about EC cuts a lot more than any other cut.
The thing I think may be the issue is that Ashas are so white... I would love to have one in an H color, or even lower. I do think a hint of color adds realism, and maybe the super white E color makes them look glassy... Again, I have not seen newer version Ashas, but I might buy one someday in the future.
Here are some pics of the rings I used to have, I do think they looked really good and not glassy at all!
Oh, and the fire pic on the BTD EC Tiffany ring page is one of mine as well, and that was the real fire! I have no idea how to photoshop.