So I'm actually curious about the future of the jewelry industry here. The Amora Gem really does sound too good to be true, and since it IS true, it's just too good (if that's possible). =P

My question is in regards to the slightly more distant future; say 5+ years from now. If we see a huge market saturation, to the point where diamonds and AGs are sold on a one to one ratio, are there any...risks? I can't imagine that a super-giant like DeBeers is going to be happy about a competitor coming out with a superior product that could potentially run them out of business, or even cut into their profits at all...

Also, what will be the ability of expansion? Obviously you'll want to control the flow of these beauties, but still, running 3 Mr. Robots may yield 100 stones per month, whereas running 30 Mr. Robots may better keep up with the demand of the entire world begging for this über gem.

Phew. So, there's my brain at work. And...go! XD

Well, I spend enough time on other forums to know there are enough people out there who are absolutely set on diamonds for various reasons (be it for erings or otherwise) that I do not think it will be that much of an issue for the diamond industry. Not everyone sees the Amora Gem as "superior" and I think there will always be people who value diamonds for their own properties. There are enough people who want a diamond, not just something that resembles a diamond but isn't. And though I wear moissanite as it is moissanite and love it for being moissanite, many still see moissanite, as they will see Amora Gem, as a "simulant" (however wrongly IMHO however it is not surprising as much marketing of it does seem to promote it as a simulant) or are not open to created stones.

There are also people out there who do not want F stones, or stones that are "robo cut" and exactly like many others, or without any flaws, and all sorts of other reasons.

I would be very, very, very surprised if we ever saw Amora Gem dent the diamond market THAT much as you suggested, but it may have more people looking for fun items look at the Amora Gem instead of diamond or CZ. Of course there will always be those who love Amora Gem for erings and other more "important" jewelery too, for whatever reasons, just as we have those who already prefer moissanite, coloured stones, or Asha/CZ over or as an alternate to diamond.

I hardly think DeBeers is going to be too worried. They will probably be just as worried about it as they are with, say, Asha or other great CZ which will still be even more "diamond like" than Amora Gem for those who want an actual "diamond simulant". They know their marketing, they know it works, and they know there are always going to be people who want natural diamonds.

So, your argument is that DeBeers has brainwashed the world to such an extent that they are untouchable?

That's a bleak outlook. =[

Kool-Aid is very difficult for some people to put down.

Well, yes and no. I do not think it is fair to say everyone prefers diamonds due to brainwashing. Plenty of perfectly intelligent, free thinking and independent people can like diamonds and have a preference for them. I like diamonds too and it is not because I think they are "better" but rather because they are interesting too! If my choice was an F Amora Gem OEC and a L-P ish OEC or AVR, I gotta to be honest, I want the diamond.

I also do not think it is fair to promote one as better than the other, either. I do not believe either is "better" that but that is because I do not believe in Amora Gem as "diamond replacement". I believe in it as its very own "thing" and just something different, in the same way sapphires are different too, with its own properties.

I know there are some who are hoping that Amora Gem will be the end of the evil diamond dynasty but like RaiKai I just don't see it happening.

What I do see is more high quality options for consumers at varying price points which is ALWAYS a good thing, IMO. I say IMO only because there are those diamond snobs who don't want options for people to have 'diamond like' without having to pay for it. I don't really care about those people and I do appreciate moissanite/Amora Gem for what they are...which is more than 'diamond like'.

Overcoming a hundred or more years of diamond marketing is the biggest challenge. The average diamond consumer goes to a mall or diamond retailer and those places just aren't going to start selling something just as nice as diamonds but at a fraction of the cost.

If you are a diamond salesman do you want the commission on an $8000 ring or an equally nice looking $1000 ring? Worse yet is what I've seen at some jewelry stores here that carry moissanite. Either it is marked up to such a point that it hardly makes sense to buy it instead of a diamond. Or, when you go in and inquire about moissanite the sales people are not excited to sell it, they want to show you the diamonds. It isn't uncommon to have both happen in the same store. I can get a $3500 moissanite ring but the sales person talks it down, is misinformed and generally unenthusiastic about the product. I can choose the $5000 diamond ring that comes with upgrade options, the sales person sells me the 4C's and is energetic and excited to make the sale. Never mind that MANY people will pay the difference just because one is a diamond and the other is *not*. Average, uninformed consumer is going out the door with a diamond.

Nick, you are not an average, uniformed consumer so you see it differently, as do most of us here.

Oh well. More for us, then. =P

Nick, my MIL had no idea diamonds came in every color of the rainbow and my own mother thinks they come out of the ground looking the way they do in stores despite me telling her otherwise. She doesn't understand how people in Africa are so poor being that they could "easily" take a honker and sell it! Yes debeers did an excellent job.

Unfortunately, unless there is one hell of a marketing campaign for the Amora gem, I don't see it putting a dent in the diamond industry either. Not any more than CZs and moissanites do currently.

I think Amora gem needs to be advertised in bridal magazines and in womens' magazines to really get the word out.

Oh, Bronwyn...that's bad!! *head slap*

I admit to laughing a bit too.....