Looks like the 'overwhelming customer response' Randy claimed here earlier for Forever Brilliants is causing this thread to go into slumber.
Of course, Randy also promised everyone a GIA report...but no mention of that either (still waiting...).
Regardless, with Randy's latest boastful claims about Forever Brilliant being superior to Amora enhanced (investor conference call for their quarterly earnings), as well as continuing to make false and disparaging statements
about our Amora enhancement and jabs at me personally in their press releases (classy...I look forward to meeting Randy in person since I've never, ever even interacted with him but apparently he has a lot to say about me), it's time to bring some more facts about Forever Brilliant to the table.
First up - as you saw, the IGI cert Randy promoted with no color grade was for a 7mm Forever Brilliant.
So here is how a 7mm Forever Brilliant color grades: Color = J
For reference, an Amora enhanced 7mm = H color
And even as Randy posts here about their great quality control while failing to comment on the photos showing burn marks, this 7mm, like other Forever Brilliants we've had graded, had the typical assurance that it's a true Forever Brilliant burn marks on the crown:
slightly different angle:
and other side:
Compare these photos to Randy's post lauding their quality:
As part of our ongoing quality control, in addition to our in house QC ... assure our customers always receive the best possible quality in Forever Brilliant.
So to summarize on the color grades:
1ct Forever Brilliant = J color
1.25ct Forever Brilliant = J color
2ct Forever Brilliant = J color
1ct Amora enhanced = H color
1.25ct Amora enhanced = H color
2ct Amora enhanced = H color
Now, those gradings were all done by NAGL - a lab whose graders are both former GIA graders (as in,they were the ones issuing GIA certs previously at GIA).
So, I believe that is about as accurate as you are going to get since GIA does not grade moissanite (contrary to Randy's promise to show a GIA cert here...still waiting since March).
The only 'independent' color grading Randy wants to show = too good to be true, G color from an infomercial 'lab' with numerous prior legal issues and published expose by an investigative journalist. A 'lab' that appraises items for over $30,000+ that the owner is willing to sell for...under $200.
To refresh - after being seriously underwhelmed with the GLA report being shown for FB, I put out some inquiries about this 'info-mercial' grading lab.
As expected, the feedback was not good:
"...appraise things for over 100k that were worth about $25."
*They were the lab calling stuff "Natural Ruby" which was really dyed red sillimanite.
*They've been involved in big scams on online auction sites selling stuff with their certs...
And this is the only lab that CTHR could find to show their ForeverBrilliant color grading results? After promising GIA earlier?
Some examples of this lab's work:
, the seller was willing to part with this certed $35K valued stone for...$180
So we're supposed to believe that this huge 'emerald' is worth $35,000 even while the seller was willing to sell it for $180?
Anyway, to further refresh about Randy's lab of choice, Gemological Laboratory of America, or GLA - from an Arizona news reporter:
...[referring to the GLA grading report]
"The value is so exaggerated it's astounding!" Lynch said.
For example, Lynch examined a ruby ring Wolf bought and discovered the appraisal is nowhere near what the ring is actually worth.
"Saying the overall stone is very good is so far from the truth," Lynch said. "It's carving material."
Much of the jewelry Wolf purchased from Auction Systems' warehouse had been appraised by one company, a business called Gemological Laboratory of America based in the Los Angeles area.
According to Wolf's appraisal certificates, two gemologists at the company signed off on the appraisals, but 3 On Your Side has learned one of them is not even a gemologist as he claims.
After refusing to talk to 3 On Your Side, we took a trip to Los Angeles to get the answers.
What we found is that Gemological Laboratory of America is no laboratory at all. It was actually a small, non-descript office suite where no one cared to talk.
According to Los Angeles County court records, the president of Gemological Laboratory of America, Christina Mendoza, has been sued numerous times over the past few years for a number of money-related issues and even breach of contract.
I added in the bold/underlines for emphasis, full article at the link here - Inflated appraisals investigation
And this review from a customer of GLA titled "Vastly inflated value appraisals":
Purchased a ring at auction that came with a GLA estimated retail value of approx. $18,500; when I had it independently appraised it was valued at about $600. I would not take a GLA appraisal into account when purchasing any type of jewelry or gemstones.
But, just to further prove our point here, we sent two Forever Brilliants to another lab - Global Gem Lab
Summary, per GGL:
1ct Forever Brilliant = J color
2ct Forever Brilliant = J color
which exactly matches the findings by NAGL...J color
So, we now have two labs both arriving at the exact same color grades for Forever Brilliants - J color
Question - how can Randy tell his investors that Forever Brilliant is superior to Amora enhanced, when Amora is H color, or 2 color grades better than J color.
Maybe that is the same way they could file an SEC 10K report (March 29, 2012) stating that the Forever Brilliant whitening process is 'patented'...except I already reviewed all of Serenity's patents - nothing there.
And claiming something is patented when it is not is...cut and dry False Advertising
Like these potential false advertising issues, from a recent review:
4 - Possible False Advertising/Libel of the Amora Enhancement by Charles and Colvard
a - Repeatedly published claims that the Amora enhancement is TEMPORARY:
-- 'We are concerned that such processes are temporary'
-- 'We believe the process it uses to alter the color of our gemstones is temporary'
b - Published claims imputing long term NEGATIVE EFFECTS from the Amora enhancement:
-- 'residual negative effects potentially seen with HTHP treatments'
-- 'the long term could lessen the durability and value'
-- 'the long term would lessen the durability and value of moissanite in the marketplace'
*Note that in independent testing at a major university, the Amora enhancement not only improves the color permanently, it increased the hardness of the stone 1.5% on avg…thus improving durability.
c - Documented false claim by sales staff that Amora enhanced is COATED.
But I'm confident Randy is a classy guy and wouldn't say anything that was false or misleading about Amora or BTD, or even me, and I'm sure he must have plenty of evidence ready to present in discovery. Evidence that fully backs each and every published claim, and absolutely a patent number to boot for their SEC filed claim. So, no worries there.
In fact, maybe Randy will come here and share a small sampling of this evidence now - lets start small and easy - with a patent number
for the Forever Brilliant process as claimed in the SEC 10K filing.
Or is that patent number much like the promised-since-March-but-still-isn't-here GIA report for Forever Brilliant? Except I think filing's with the SEC are a bit more serious than promises to customers on a message board?
Regardless... how can Randy and CTHR claim that their enhancement process transforms it into a 'higher
' color grade on the Near Colorless scale...when the scale of Near Colorless is:
G / H / I / J
J is the lowest rung you can get and even be called 'near colorless'...so clearly these stones either did not get a color bump (J to J), or more likely, went from K (faint tint...not near colorless) to J. So, they should claim it transforms it from Faint Tint to Near Colorless.
Yet the CTHR Forever Brilliant page claims:
each gemstone is transformed to a higher standard of the Gemological Institute of America’s near-colorless spectrum, up to four color grades whiter.
Either way, the big news here is that two grading lab's
findings of J color, repeatedly, prove CTHR is not correct in their claims of Forever Brilliant moissanite going to a 'higher' level of near colorless -it barely made it in at all.
But of course, they've also been telling everyone for years that Moissanite is near colorless to begin with..when in fact 7mm+ unenhanced Moissanite constantly grades at K/L/M/N depending on what cut (rounds = K/L, Fancy cuts like cushion = M/N or lower).Summary:
All Forever Brilliants tested = J color
, graded by two different labs
, and virtually all with the apparent Forever Brilliant stamp of quality, burn marks on the crown.
By comparison, Amora enhanced = H color
from 5mm - 8mm, and all Amora enhanced come with independent color grading from a reputable lab.