I think it's very hit or miss and that is a problem. I've seen some very nice natural moissy and some REALLY bad natural moissy. The first few I saw were ugly. I mean UGLY. The cut didn't look right and the color was bad (one was a marquise). I don't mind a bit of color in moissy but again, snot green is not an acceptable color and that is what I saw. They were so bad that I didn't want DH to see them because I thought the sight of them would be more than enough to turn him off to the idea of moissy.

I finally did see a nicer moissy and that is the one I showed to DH. Then I ordered an Amora moissy because I knew it would be even better. I was not disappointed.

So yes, SOME moissy is an OK color and SOME people like the color but consistency in the product is a huge problem for consumers. If I wasn't so determined I would have given up on moissy after the first or second visit to see it IRL. Most consumers are not that persistent.

In response to questions about further tests, we are excited to share the lab results from the International Gemological Institute on our Forever Brilliant™ page at http://www.charlesandcolvard.com/foreverbrilliant/. IGI’s findings confirm that the Forever Brilliant gemstones have no coating.

As part of our ongoing quality control, in addition to our in house QC, Serenity processed stones will undergo periodic independent laboratory testing on a random basis to assure our customers always receive the best possible quality in Forever Brilliant.

Randy, if you were able to read the entirety of this monolithic post, you would see that the near-colorless spectrum reaches clear out to "J" color, and therefore your IGI grading certificate could very well be misleading.

Less confirmed that the new batch of FBs are not surface coated, and props to that. We're happy they aren't, but we also have seen the photos with the "ostrich skin" effect that isn't too appealing.

Further, the GLA certificates have been proven to be garbage, essentially, since the reputation of that grading "lab" has been lambasted thoroughly, all the while being invalidated with plenty of horrifying evidence.

I tried to look up the full report on the igiworldwide.com website and it said CERTIFICATE NUMBER CANNOT BE FOUND.
I'd like to see the full report that shows the color grading, cut, etc..
Once again, only selectively showing one page of the report seems fishy to me.

Hi all,
Looks like the 'overwhelming customer response' Randy claimed here earlier for Forever Brilliants is causing this thread to go into slumber.

Of course, Randy also promised everyone a GIA report...but no mention of that either (still waiting...).

Regardless, with Randy's latest boastful claims about Forever Brilliant being superior to Amora enhanced (investor conference call for their quarterly earnings), as well as continuing to make false and disparaging statements about our Amora enhancement and jabs at me personally in their press releases (classy...I look forward to meeting Randy in person since I've never, ever even interacted with him but apparently he has a lot to say about me), it's time to bring some more facts about Forever Brilliant to the table.

First up - as you saw, the IGI cert Randy promoted with no color grade was for a 7mm Forever Brilliant.

So here is how a 7mm Forever Brilliant color grades:



Color = J

For reference, an Amora enhanced 7mm = H color.

And even as Randy posts here about their great quality control while failing to comment on the photos showing burn marks, this 7mm, like other Forever Brilliants we've had graded, had the typical assurance that it's a true Forever Brilliant burn marks on the crown:



slightly different angle:


and other side:



Compare these photos to Randy's post lauding their quality:



So to summarize on the color grades:

1ct Forever Brilliant = J color
1.25ct Forever Brilliant = J color
2ct Forever Brilliant = J color

vs.

1ct Amora enhanced = H color
1.25ct Amora enhanced = H color
2ct Amora enhanced = H color

Now, those gradings were all done by NAGL - a lab whose graders are both former GIA graders (as in,they were the ones issuing GIA certs previously at GIA).

So, I believe that is about as accurate as you are going to get since GIA does not grade moissanite (contrary to Randy's promise to show a GIA cert here...still waiting since March).

The only 'independent' color grading Randy wants to show = too good to be true, G color from an infomercial 'lab' with numerous prior legal issues and published expose by an investigative journalist. A 'lab' that appraises items for over $30,000+ that the owner is willing to sell for...under $200.

To refresh - after being seriously underwhelmed with the GLA report being shown for FB, I put out some inquiries about this 'info-mercial' grading lab.

As expected, the feedback was not good:



And this is the only lab that CTHR could find to show their ForeverBrilliant color grading results? After promising GIA earlier?

Some examples of this lab's work:




Yet, amazingly, the seller was willing to part with this certed $35K valued stone for...$180:



So we're supposed to believe that this huge 'emerald' is worth $35,000 even while the seller was willing to sell it for $180?

Anyway, to further refresh about Randy's lab of choice, Gemological Laboratory of America, or GLA - from an Arizona news reporter:



I added in the bold/underlines for emphasis, full article at the link here - Inflated appraisals investigation .

And this review from a customer of GLA titled "Vastly inflated value appraisals":




But, just to further prove our point here, we sent two Forever Brilliants to another lab - Global Gem Lab in California.

Their findings:




Summary, per GGL:
1ct Forever Brilliant = J color
2ct Forever Brilliant = J color

which exactly matches the findings by NAGL...J color.

So, we now have two labs both arriving at the exact same color grades for Forever Brilliants - J color.

Question - how can Randy tell his investors that Forever Brilliant is superior to Amora enhanced, when Amora is H color, or 2 color grades better than J color.

Maybe that is the same way they could file an SEC 10K report (March 29, 2012) stating that the Forever Brilliant whitening process is 'patented'...except I already reviewed all of Serenity's patents - nothing there.



And claiming something is patented when it is not is...cut and dry False Advertising.

Like these potential false advertising issues, from a recent review:



But I'm confident Randy is a classy guy and wouldn't say anything that was false or misleading about Amora or BTD, or even me, and I'm sure he must have plenty of evidence ready to present in discovery. Evidence that fully backs each and every published claim, and absolutely a patent number to boot for their SEC filed claim. So, no worries there.

In fact, maybe Randy will come here and share a small sampling of this evidence now - lets start small and easy - with a patent number for the Forever Brilliant process as claimed in the SEC 10K filing.

Or is that patent number much like the promised-since-March-but-still-isn't-here GIA report for Forever Brilliant? Except I think filing's with the SEC are a bit more serious than promises to customers on a message board?

Regardless... how can Randy and CTHR claim that their enhancement process transforms it into a 'higher' color grade on the Near Colorless scale...when the scale of Near Colorless is:
G / H / I / J

J is the lowest rung you can get and even be called 'near colorless'...so clearly these stones either did not get a color bump (J to J), or more likely, went from K (faint tint...not near colorless) to J. So, they should claim it transforms it from Faint Tint to Near Colorless.

Yet the CTHR Forever Brilliant page claims:




Either way, the big news here is that two grading lab's findings of J color, repeatedly, prove CTHR is not correct in their claims of Forever Brilliant moissanite going to a 'higher' level of near colorless -it barely made it in at all.

But of course, they've also been telling everyone for years that Moissanite is near colorless to begin with..when in fact 7mm+ unenhanced Moissanite constantly grades at K/L/M/N depending on what cut (rounds = K/L, Fancy cuts like cushion = M/N or lower).

Summary:

All Forever Brilliants tested = J color, graded by two different labs, and virtually all with the apparent Forever Brilliant stamp of quality, burn marks on the crown.

By comparison, Amora enhanced = H color from 5mm - 8mm, and all Amora enhanced come with independent color grading from a reputable lab.

Best regards,
Less

My thoughts exactly! You have a HUGE following here, and you are somebody that we can trust. Randy's FB product is going to be bought primarily by people who don't do their research. I would much rather have informed customers who trust my product, than nieve customers who buy because they don't know what I am selling them.

Excellent read Less, and thank you for all the factual information you have provided.

I DISLIKE the way he continually lies about you and BTD, and feels the need to slander you instead of just bigging up his own product.
Good people don't knock their competition; they welcome it to keep them fresh. Good luck to you Less.

+ 1,000,000,000,000,000,000

Its not very classy to say the least, and the personal statements that have been made in the quarterly conference calls are worse.

But one way to look at is that C&C cannot mention Forever Brilliant, not in press releases, not on their website and not in discussions with investors, without bringing up Amora and bashing it. Why do that? Because they are scared to death of it. If they really were confident that Moissanite and Forever Brilliant was better than Amora Moissanite and soon to come Amora gem, they would dismiss and ignore it ... but the fact they don't is what is so telling.