Also, the type of customer you cater to shapes your business.

Your customers define what you make, how you make it, where you sell it, what you charge, who you hire and even how you fund your business. If your customer base changes over time but you fail to make changes in the rest of your organization, stress and failure will follow.

Cater to self rightous cheapskates and your business will begin to grow to cater to that kind of customer. And thats who your repeat business will come from.

Work only with great customers and thats where your repeat business will come from.

Smart businesses have their target audience and if their business is failing maybe they need to reevaluate that. But since we're talking about luckyb and her experience from a board vendor, *we* are that vendors target audience, or a segment of it, and they must think so, too, or they wouldn't be here.

As part of that target audience, the reply she received would not have bothered me at all. I didn't see it as haughty or personally insulting. I would be more bothered by the vendor seeming to give a run around and not answer the questions asked. That just frustrates me but I understand some people are just like that, even IRL. Makes me want to talk real slow and repeat the question...but that comes off as snotty, lol.

I am talking about customers who don't give a damn about quality, service, speed of delivery, workmanship, warranty or materials only caring about price, and then contacting every vendor they can think of to get a quote so they can pick the cheapest one, or worse, take the cheapest one and put pressure on the vendors with the best quality, service, speed of delivery, workmanship, warranty and materials to lower their price to match someone with shitehouse quality, service, speed of delivery, workmanship, warranty and materials but the cheapest price.

But it's so stupid to not shop around, unless what you want is brand or maker specific.