It is Friday! Short week this week due to the Labor Day Holiday, but steady progress regardless so lets go over this week's updates.The Gem Updates:Growth updates:
Our first longer run was this week and it went well. This marks our move to a more controlled growth setup with the focus being on steadily growing larger and larger.
Next week we will continue extending the growth times and slowly work up to cuttable sizes.
Only negative is growth rate continues to be slow, but we hope to address that after the thicker sizes have been achieved.International office - likely Dubai:
After considering Singapore and Hong Kong, it looks like Amora Gem will end up being distributed out of Dubai. We're currently looking at specifically where, but the main logic is that Dubai basically splits the difference between Europe and Asia and thus would be ideal for serving both markets.
Related to that, met this week with a specialist in international taxation to help guide our overseas expansion in terms of keeping everything clean with US tax law (gets messy when you are selling from multiple locations).
More details on our new location shortly as we continue refining the details.AmoraGems.com:
We were able to fix the verification error that a number of people were hitting when trying to verify your notification request.
Looked like this: "TypeError at /activate/ad816461e3b38a0f59e74d06c831112fdbb76e59/"
It was due to a backend software version upgrade.
If you hit it before Sept. 6th, then we've already manually verified your request so you don't need to do anything else.
That said, if you continue to hit an error at this point (Sept. 7 or later), please email us directly with the error so that we can isolate any additional issues as well as manually verify your notification request.DeBeers will be selling an H&A Cushion cut diamond:
As you know, we developed our H&A cushion cut for the Amora Gem as our way of optimizing a cushion cut for maximum beauty earlier.
Yesterday I read that DeBeers announced they will soon be bringing to market an H&A Cushion cut developed by Crossworks for their ForeverMark diamond brand.
DeBeers H&A Cushion cut diamond offerings
Crossworks Manufacturing developed a hearts and arrows ideal cushion cut to meet increased demand in the marketplace. Through its partnership with the De Beers Forevermark brand, Crossworks will offer this new cut exclusively to Forevermark Jewelers for use in Center of My Universe™ (watch video) designs, a product concept preparing to launch.
“We have seen increasing demand for cushions and we felt that an ideal cut hearts and arrows cushion would meet the needs of the market,” said Dylan Dix, the group executive of Crossworks Manufacturing. “Crossworks is known for its ability in producing hearts and arrows diamonds that maximize the fire and brilliance. The ideal hearts and arrows cushion will be a tremendous addition to our partnership with Forevermark around the world.”
Haven't seen how their cut looks, but found it interesting that DeBeers is following our lead BTD News:H&A Sapphire patent ready to file:
We've finally gotten our patent application fully completed, and this will go to the USPTO next week and should be patent pending by next weeks updates.
Having the patent filed was one item we had to complete before we can start cutting/selling these.
The other of course, is getting the mega-bot finished and up and running at our new facility.Asha restock next week:
Coating is nearly finished on the latest Asha batch and we hope to restock rounds, OMC, OEC, and ACC next week.RingExplorer.com:
The RingExplorer site is slowly but steadily growing and we're currently working looking at integrating RingExplorer's search ability into our main BetterThanDiamond.com website.
This way you could use the much more advanced ring search and browse ability directly on BTD's site to view all the BTD rings.Misc:Upcoming education articles on palladium and precious metals:
I still see a lot of questions floating around on the boards about palladium, white gold, etc.
Thus, hopefully starting next week, I'll be writing up several short articles on each major metal as it pertains to jewelry use. In addition, these will compare and contrast gold vs. palladium vs. platinum to try and address the most common questions and sometimes mis-understandings and hopefully help those that are unclear on what metal to choose, when and why.
Have a great weekend!