What we do:

Research, Develop and Deliver the world's most stunning lab grown gems.

BetterThanDiamond is a 19 year old privately held company with seven figure annual revenues, and customers in over 50 countries.

We are headquartered in Issaquah, Washington USA:

Our brands:

Takara - true lab grown diamond, with independent grading reports ($3500/ct+)

Amora Moissanite - world's first true H color Moissanite, with independent grading reports ($455/ct+). Patent application in progress.

Asha - world's first amorphous diamond and optically enhanced CZ  ($150/ct+).  Patented.

Avarra - true lab grown sapphire, emerald, ruby and alexandrite ($79 - $149/ct)

Timeless - our own unique CAD designed jewelry for housing our stunning gems with quality matching or exceeding those of any major high-end retailer (we invite you to compare).

Corporate Milestones:

2001 - Introduced Asha, the worlds first enhanced CZ using amorphous diamond.

2002 - Introduced Takara, the first true lab grown diamonds to be offered direct to consumers online (yellow diamonds).

2004 - Introduced Takara lab grown pink diamonds.

2008 - Introduced Asha version 6 which included a new optical enhancement layer with a refractive index higher than diamond, and applied for US patent.

2009 - Tired of the constant false advertising omnipresent in the simulated diamond industry, sued SonaDiamond.com for false advertising and defamation.  Received successful consent injunction which included transfer of ownership of SonaDiamond.com website. 

2011 - Introduced Amora Enhanced Moissanite ("Moissanite, Perfected").  A new atomic level color improvement to moissanite allowing it to achieve true H color, an industry first. 

* Asha granted US Patent (#8,056,363)

* US and international patents in progress for Amora Hearts and Arrows