Your privacy is
important to us. This privacy policy is designed
to inform you of what information
BetterThanDiamond.com collects, why we collect
such information and how we use the information
we collect.
In general, you
can browse our Web Site without telling us who
you are or revealing any personally identifiable
information about yourself. Personally
identifiable information means any information
that may be used to identify an individual,
including, but not limited to, a first and last
name; home, billing or other physical address;
an email address; phone number or other contact
information; and a credit card number and
expiration date. When you submit your personally
identifiable information to us, you are giving
us your consent to the collection, use and
disclosure of your personally identifiable
information as set forth in this privacy policy.
As
a policy, BetterThanDiamond.com does not sell,
trade or rent your personally identifiable
information to third-parties, unless you have
granted us permission to do so.
Communications:
If you provide BetterThanDiamond.com with
personally identifiable information, this
information may be used to communicate to you
information regarding BetterThanDiamond.com and
its products and services. For example, we may
communicate to you information regarding
promotions, surveys, contests, sweepstakes or
product or service updates. Your personally
identifiable information may also be used to
improve and customize our Web Site's content,
layout and services. These uses improve and
customize our interactions with you to better
meet your needs.
In addition to
the uses set forth above, if you contact one of
our sales consultants (and provide personally
identifiable information to the consultant) or
submit a request or inquiry through our Web
Site, we will use your information to respond to
your inquiry or request and to provide you with
any other additional information that we believe
may be helpful or interesting to you.
If you place an
order with BetterThanDiamond.com, in addition to
the uses set forth above, we will use your
personally identifiable information to confirm
your order, prevent and detect fraud or abuse,
respond to your requests or inquiries, provide
you with other administrative information
regarding your order and provide you with any
other information we deem helpful or interesting
to you.
If you do not
want to receive communications from
BetterThanDiamond.com you may elect to opt-out
of receiving such communications.
Internal
Use: We may compare and review your
personally identifiable information for errors,
omissions and accuracy. We may also use your
personally identifiable information internally
to improve our marketing and promotional
efforts, Web Site content and product offerings.
Your personally identifiable information may
also be used internally to conduct internal
research on our users' demographics, interests,
behavior and generally to better understand and
improve the usability, performance and
effectiveness of our Web Site and our marketing
programs.
Compliance
with Law and Fraud Protection: We may
collect and disclose any information, including
personally identifiable information, we deem
necessary, in our sole discretion, to comply
with any applicable law, regulation, legal
process or governmental request. We may collect
and possibly share personally identifiable
information and any other information available
to us in order to investigate, prevent or take
action regarding illegal activities, suspected
fraud, situations involving potential threats to
the physical safety of any personal or as
otherwise required by law. We may also exchange
information, including personally identifiable
information, with other companies and
organizations for credit fraud protection and
risk reduction.
Service
Providers: We may share your personally
identifiable information with authorized third
party partners, agents and contractors. For
example, if we need to ship something to you, we
must share your name and address with a shipping
company. Examples of other third parties that we
may share your personal information with
include: webhosting companies, fulfillment
companies (e.g., companies that fulfill product
orders), jewelers, assemblers, data analysis
firms, affiliates, third party consulting or
marketing firms and e-mail service providers.
Additionally, if you use a credit card or other
financing alternative to place an order with
BetterThanDiamond.com, to confirm and process
your order we will share your personally
identifiable information with such financing
company. These third parties only receive
personally identifiable information if such
information is needed to perform their
function(s), and they are not authorized to use
any personally identifiable information for any
other purpose(s) other than the purpose(s) set
forth by BetterThanDiamond.com. We only provide
third-parties with the minimum amount of
personally identifiable information necessary to
complete the requested service, product or
transaction.
Special
Events: If you choose to participate in
a special event (for example, a promotion,
contest or sweepstake), BetterThanDiamond.com
may share your personally identifiable
information with those organizations
participating in the applicable event.
Typically, these third parties do not use your
information for any other purpose other than to
manage the event. In some cases these
third-party partners may send you promotional
materials regarding their products and services.
In these cases, you will be given the
opportunity to opt-out, and not have your
personally identifiable information shared with
that third-party partner.
If at any time
you choose to enter a BetterThanDiamond.com
feedback contest and allow us to post your
feedback on our Web Site, we will remove your
feedback from our Web Site at any time if you
send your request via e-mail to [email protected].
Business
Transfer:
Your personally identifiable information may be
disclosed as part of any merger, sale of company
assets or acquisition, as well as in the event
of an insolvency, bankruptcy or receivership, in
which personally identifiable information would
be transferred as one of the business assets of
the Company. International Transfers:
Information collected on this Web Site may be
stored and processed in the United States or any
other country in which BetterThanDiamond.com or
its affiliates, subsidiaries or agents maintain
facilities and by using this Web Site, you
consent to any such transfer of information
outside of your country.
BetterThanDiamond.com
abides by the safe harbor framework as set forth
by the U.S. Department of Commerce regarding the
collection, use and retention of data from the
European Union.
IP
Address: When you visit our Web Site,
BetterThanDiamond.comcollects your IP address
to, among other things, help diagnose problems
with its server, administer and tune the
operation of its Web Site, analyze trends, track
traffic patterns, gather demographic information
for aggregate use, and track the date and
duration of each session within our Web Site.
Your IP address may also be used in combination
with your personally identifiable information
for credit fraud protection and risk reduction.
Data
Collection Devices, such as Cookies and Web
Beacons: In some instances,
BetterThanDiamond.com may collect non-personal
data through cookies, web logs, web beacons
(also know as pixel gifs or action tags) and
other monitoring technologies. Where authorized
by us, third parties may use cookies,
BetterThanDiamond.com's web log files, web
beacons and other monitoring technologies to
compile aggregate statistics on
BetterThanDiamond.com's behalf. The non-personal
information that we collect is used to better
understand and improve the usability,
performance and effectiveness of our Web Site
and marketing programs. We may share or transfer
non-personally identifiable information with or
to our affiliates, licensees and partners.
"Cookies"
are small pieces of information that are stored
by your browser on your computer's hard drive.
We use cookies on certain pages of our Web Site
to, among other things, analyze our web page
flow, measure promotional effectiveness, deliver
you a more customized shopping experience, track
visits from our affiliates and partners and
allow the use of our shopping cart.
BetterThanDiamond.com does not use cookies to
store or collect any personally identifiable
information. You are always free to decline our
cookies if your browser permits; although, by
declining the use of cookies you may not be able
to use certain features on the Web Site.
BetterThanDiamond.com
Web pages may also contain electronic images
know as Web beacons. These Web beacons allow
BetterThanDiamond.com to count users who have
visited certain Web pages or to deliver
co-branded services. BetterThanDiamond.com may
also include Web beacons in its email messages
in order to determine whether the message has
been opened or acted upon.
Additionally,
BetterThanDiamond.com may use third-party
advertising or content delivery companies to
serve ads or images on our Web Site or on other
web sites on the World Wide Web. These companies
may use web beacons to place a persistent cookie
on your computer. Doing this allows the third
party to recognize your computer each time you
visit certain pages or emails and compiles
anonymous information. Information collected
through these third-party advertising companies
is anonymous.
Children
Under 13
BetterThanDiamond.com
does not knowingly collect personal information
from children under the age of 13. If we learn
that we have collected personally identifiable
information from a child under the age of 13, we
will delete that data from our systems. Please
visit the FTC's website at www.ftc.gov for tips
on protecting children's privacy online.
Links
Our Web Site may
provide links to other third-party Web Sites
which are outside our control and not covered by
this privacy policy. We encourage you to review
the privacy policies posted on these (and all)
Web Sites.
Security
BetterThanDiamond.com
is committed to the protection of the personally
identifiable information that you share with us.
We utilize a combination of security
technologies, procedures and organizational
measures to help protect your personally
identifiable information from unauthorized
access, use or disclosure. For example, we store
the personally identifiable information you
provide on computer servers with limited access.
Additionally, when we transfer sensitive
personal information (for example, credit card
information) over the Internet, we protect it
using Secure Sockets Layer (SSL) encryption
technology.
Updating
your information
If the personally
identifiable information BetterThanDiamond.com
has gathered from you changes or you would like
to revise such information, we will gladly
correct or update any personal data you have
previously provided to us. To request a change
or update to your personal information, please
send an e-mail to [email protected]
Your
consent to BetterThanDiamond.com's Privacy
Policy
By using this Web
Site, you agree to BetterThanDiamond.com's
privacy policy. This is our entire and exclusive
privacy policy and it supersedes any earlier
version. We may occasionally update this privacy
policy. We encourage you to periodically
review this privacy policy to stay informed
about how we are protecting your information.
Your continued use of this Web Site constitutes
your consent to this privacy policy and any
updates.