| We are
                          working with a new casting company now that has
                          started to do extensive work with palladium - thus we
                          will be rolling out many new jewelry items available
                          in palladium, and wanted to give you some additional
                          information on what palladium is, and why we will be
                          offering it. Palladium is a
                          platinum group metal that has been in use for jewelry
                          since 1939.  With platinum nearly doubling in
                          price the past two years, palladium has seen a
                          resurgence in jewelry use as it offers similar
                          benefits to platinum, but at pricing comparable to 18k
                      white gold.   Pure palladium for
                          jewelry is 95% palladium, and usually 5% ruthenium
                          (ruthenium is often mixed with platinum as
                          well).  Because it is a platinum group metal, it
                      offers the following jewelry related benefits: 
                        Hypoallergenic
                          - unlike white gold, which is mixed with nickel
                          and thus can cause allergic reactions, palladium
                          has no allergy issues.
True white
                              color - white gold has a yellowish tint in its
                              natural state, since it is white gold mixed with
                              nickel - this is overcome by plating it with
                              rhodium, but the rhodium will wear off over
                              time.  However, palladium is naturally a pure
                              white, will not yellow over time, and does not
                              need rhodium plating.
10% stronger
                              than platinum - Palladium is roughly 10%
                              harder than platinum, meaning it can wear longer
                              without as much scratching.
Costs less than
                              half of platinum - Palladium does not have as
                              many industrial uses as platinum, and because it
                              is only lightly used in the jewelry industry
                              (currently), its pricing has not seen the recent
                              spikes of gold and platinum.  Palladium thus
                              allows you to have many of the same benefits of
                              platinum, but at pricing competitive with 18k
                          white gold. The negatives of
                          palladium - palladium is harder to work with in
                          casting, but the price difference has made it more
                          than worth it.  Additionally, palladium is much
                          lighter than platinum - this can be a negative as many
                          people appreciate the hefty feel of platinum. 
                      The upside is that more intricate jewelry can be made
                      with palladium due to its lighter weight, and larger
                      rings won't run the risk of weighing down your finger. We'll shortly have a
                          new trellis style three stone round ring available as
                      the first palladium ring available for sale. 
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