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BetterThanDiamond.com used to formerly deal in Moissanite.  However, it was
in part due to customer's dissatisfaction and high rate of returns with
Moissanite that we ended up creating Asha� to answer the need for a
top-notch diamond simulant.

We no longer carry Moissanite, but our knowledge gleaned from dealing in it is
helpful to explain to customers the tradeoffs involved between Moissanite and
Asha�.

For starters, contrary to what you may hear in the press about jewelers being
fooled, here are two quotes from an article at professionaljeweler.com

Forrest avoids comparisons with diamond when selling colorless synthetic
moissanite. "There is no comparison to diamond," he says. "We do not see or
sell it as a diamond simulant."

"Any gemologist who looks carefully at moissanite and has trouble making the
separation between it and diamond should consider doing something else,"
he says. 

Jewelers of any caliber who were fooled were fooled because they became
too complacent on relying on their diamond testers instead of using their eyes.
The older style diamond testers would test false positives on both colorless
sapphire and moissanite. However, diamond testers have since evolved and
will no longer test positive on moissanite (so if you have moissanite, don't get
too confident about your gem testing like a diamond.)

Judge for yourself, but don't get burned!  We have done a steady business
of replacing people's moissanite who bought it online or from retail stores that
had an "All Sales Final" policy. Many customers told us "it looked nice under the
store lights", but it was a different story out in the real world, which does not
have specifically designed lighting to make things gleam. Or, they simply
ordered over the web based on what they had heard about moissanite (aided
by photos that are often of diamond on websites, and not actually
moissanite). Either way, they were now stuck with a green-tinted stone that
they were not happy with.

Before

After

Moissanite replacement:
Customer ring as received,
with 1ct. center moissanite in platinum

Asha� Hearts and Arrows:
 Finished ring, with 1ct. Asha� H&A, and new
higher prong head and ring cleaning.

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